Position: Strong Consumer Protection is an Inalienable Defense for AI Safety in the United States

Serena Booth
Proceedings of the 42nd International Conference on Machine Learning, PMLR 267:81118-81129, 2025.

Abstract

Consumer protection laws are designed to protect consumers from unethical business practices. In this position paper, I argue that these laws serve an emergent dual purpose: if appropriately enforced and strengthened, consumer protection laws can serve as an inalienable defense for AI safety. These laws are well established and can be enforced and strengthened to incentivize businesses to design and deploy safer AI systems. This position runs counter to two prevailing trends in AI policy. The first alternative position is that AI safety requires an entirely new set of focused laws to protect humanity’s prosperity. Though I find these efforts valuable, I argue that such focused laws are both hard to write and easy to skirt. The second alternative position is that consumer protection is nothing more than red tape; I argue that existing laws dating back many decades have already reigned in some nefarious business practices related to the development and deployment of AI, and that the litigious society of the United States is well-positioned to use consumer protection laws to encourage new AI safety guardrails. This paper takes a tour of some existing consumer protection laws in the United States and their effects on the development and use of AI systems. This paper also calls to enforce and preserve these laws in a rapidly changing, de-regulatory political landscape.

Cite this Paper

BibTeX
@InProceedings{pmlr-v267-booth25a, title = {Position: Strong Consumer Protection is an Inalienable Defense for {AI} Safety in the United States}, author = {Booth, Serena}, booktitle = {Proceedings of the 42nd International Conference on Machine Learning}, pages = {81118--81129}, year = {2025}, editor = {Singh, Aarti and Fazel, Maryam and Hsu, Daniel and Lacoste-Julien, Simon and Berkenkamp, Felix and Maharaj, Tegan and Wagstaff, Kiri and Zhu, Jerry}, volume = {267}, series = {Proceedings of Machine Learning Research}, month = {13--19 Jul}, publisher = {PMLR}, pdf = {https://raw.githubusercontent.com/mlresearch/v267/main/assets/booth25a/booth25a.pdf}, url = {https://proceedings.mlr.press/v267/booth25a.html}, abstract = {Consumer protection laws are designed to protect consumers from unethical business practices. In this position paper, I argue that these laws serve an emergent dual purpose: if appropriately enforced and strengthened, consumer protection laws can serve as an inalienable defense for AI safety. These laws are well established and can be enforced and strengthened to incentivize businesses to design and deploy safer AI systems. This position runs counter to two prevailing trends in AI policy. The first alternative position is that AI safety requires an entirely new set of focused laws to protect humanity’s prosperity. Though I find these efforts valuable, I argue that such focused laws are both hard to write and easy to skirt. The second alternative position is that consumer protection is nothing more than red tape; I argue that existing laws dating back many decades have already reigned in some nefarious business practices related to the development and deployment of AI, and that the litigious society of the United States is well-positioned to use consumer protection laws to encourage new AI safety guardrails. This paper takes a tour of some existing consumer protection laws in the United States and their effects on the development and use of AI systems. This paper also calls to enforce and preserve these laws in a rapidly changing, de-regulatory political landscape.} }
Endnote
%0 Conference Paper %T Position: Strong Consumer Protection is an Inalienable Defense for AI Safety in the United States %A Serena Booth %B Proceedings of the 42nd International Conference on Machine Learning %C Proceedings of Machine Learning Research %D 2025 %E Aarti Singh %E Maryam Fazel %E Daniel Hsu %E Simon Lacoste-Julien %E Felix Berkenkamp %E Tegan Maharaj %E Kiri Wagstaff %E Jerry Zhu %F pmlr-v267-booth25a %I PMLR %P 81118--81129 %U https://proceedings.mlr.press/v267/booth25a.html %V 267 %X Consumer protection laws are designed to protect consumers from unethical business practices. In this position paper, I argue that these laws serve an emergent dual purpose: if appropriately enforced and strengthened, consumer protection laws can serve as an inalienable defense for AI safety. These laws are well established and can be enforced and strengthened to incentivize businesses to design and deploy safer AI systems. This position runs counter to two prevailing trends in AI policy. The first alternative position is that AI safety requires an entirely new set of focused laws to protect humanity’s prosperity. Though I find these efforts valuable, I argue that such focused laws are both hard to write and easy to skirt. The second alternative position is that consumer protection is nothing more than red tape; I argue that existing laws dating back many decades have already reigned in some nefarious business practices related to the development and deployment of AI, and that the litigious society of the United States is well-positioned to use consumer protection laws to encourage new AI safety guardrails. This paper takes a tour of some existing consumer protection laws in the United States and their effects on the development and use of AI systems. This paper also calls to enforce and preserve these laws in a rapidly changing, de-regulatory political landscape.
APA
Booth, S.. (2025). Position: Strong Consumer Protection is an Inalienable Defense for AI Safety in the United States. Proceedings of the 42nd International Conference on Machine Learning, in Proceedings of Machine Learning Research 267:81118-81129 Available from https://proceedings.mlr.press/v267/booth25a.html.

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