Mixture of Mutually Exciting Processes for Viral Diffusion


Shuang-Hong Yang, Hongyuan Zha ;
Proceedings of the 30th International Conference on Machine Learning, PMLR 28(2):1-9, 2013.


\emphDiffusion network inference and \emphmeme tracking have been two key challenges in viral diffusion. This paper shows that these two tasks can be addressed simultaneously with a probabilistic model involving a mixture of mutually exciting point processes. A fast learning algorithms is developed based on mean-field variational inference with budgeted diffusion bandwidth. The model is demonstrated with applications to the diffusion of viral texts in (1) online social networks (e.g., Twitter) and (2) the blogosphere on the Web.

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